Welcome to the shop for people with passion for snow.
There is nothing more amazing than a perfect fitting t-shirt or hoodie in organic cotton. Our products have been thoroughly tested by instructors in the most hardcore aprés ski settings you could imagine... And they passed!
These 100% organic cotton shirts are made in Portugal, which is pretty cool, because they have an impeccable reputation in workmanship.
They are pre-washed, which means that they won't shrink during the first wash and suddenly end up like a crop-top - that would be pretty awkward.. And cold for your belly button
The items are made for the long run (and piste, aprés ski..). They are sustainable and uncomplicated.
And by the way, they are made in EU by passionated employees, who are treated as they should be. That means fair wages, no discrimination and freely chosen employment.
Snowminds Apparel comes from the land of skymountain (145 m), aka Denmark. That's right, beautifully flat Denmark. What we lack in slopes, however, we more than make up for in passion. We are a community of skiers and snowboarders defined by one thing always on our minds: snow. Our story began in 2012, when two former ski instructors, Christoffer and Ottar, came together to share their passion for snow. Their goal was simple: to help as many as possible experience "the good life" as a ski or snowboard instructor. Fast forward five years and Snowminds has grown from an idea into the world's largest ski-instructor training company. Our instructors can now be found anywhere, from the top of the highest peaks in Canada and Japan to the bottom of the best bars and apres-ski parties in Austria. Over time our work as ski instructors taught us a lot about what makes ski clothing great. Knowing the needs of skiers and our own standards best, we realized that creating our own clothing - the way we want it - made a lot of sense. So we did. From there Snowminds Apparel was born in 2016. We strive above all to create clothing that reflects our practical experience of what we, as professional skiers and snowboarders, truly want and need. With Snowminds apparel, we guarantee that everything is made by ski instructors for instructors (and anyone else passionate about snow). Whether it’s summer or winter, spring or fall, we design our clothing to fit your snow-minded lifestyle.
We hope you will join us. Thank you //